I help digital marketers use the science of buyer psychology and persuasion to sell themselves and their products and services…and explode their revenue.


What’s “bulletproof copy”?

Bulletproof copy is irresistible, magnetic and compelling.

Bulletproof copy is persuasive, impenetrable, and leaves absolutely ZERO wiggle room for second-guessing. 

But most of all…

Bulletproof copy wins the hearts and minds of your customers…

…and makes your biggest fans grab for their wallets like it’s a pistol and they’re in a high noon shootout at the OK Corral.


But before we go too far, let’s get one thing straight:

Persuasion is NOT manipulation.

Persuasive copywriting is simply understanding what makes your customers hot n’ bothered, and gives them a nudge in the right direction to solve their biggest, hairiest frustration – NOT trying to strongarm them with sketchy tactics into buying something that isn’t in their best interest.

Bulletproof, persuasive copy hooks your reader and grabs ‘em by the short and curlies so they’re drooling to know more, more, MORE.

Bulletproof copy pries open your buyers’ brain for a sneak peek at what makes them…

…Buy from you, even if there are a gazillion others out there doing the same thing you are

…Throw money, email addresses and silk undies at your feet, even if you’re not Hollywood or Insta-famous

…Rave about you to everyone, everywhere – their neighbours, friends, online besties – even the Wal-Mart checkout girl (in a totally non-creepy way, of course)


But more importantly…

Bulletproof copy accelerates your business and your bottom line

I know that:

You’ve got SECONDS for someone to decide if they want to know more about you before they click away #byefelicia

Bland, boring, vanilla copy is the kiss of death for any online business

The RIGHT words can 10x your results…and revenue

Not all copywriters have the chops to write high-converting, swoon-worthy, money-making copy (and maybe you’ve invested in one at some point)

As a bootstrapping, resourceful entrepreneur, you’ve downloaded every free copywriting tip, trick and persuasion hack on the ‘net, but still can’t make your copy work (dammit!)

You’re in business for more than just the money, but REAL businesses make REAL money (or they’re just an expensive hobby), and only persuasive copy will help you do that


You’re in the right place for bulletproof, persuasive copy that’ll help you make your mark…and MONEY.

It’s time to get serious about turning browsers into buyers, yo.


Stop sucking


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