How To Research Keywords Fast: My Step-by-Step, 33-Minute Process

Reading time: Approx. 8 minutes Want to know how to research keywords fast, instead of spending hours and crossing your fingers you come up with something usable? How about uncovering hot, keyword-rich topics to create content around for your website? Let’s face it: Keyword research and planning content can suck. In fact, I used to hate planning and writing blog posts more than going to the doctor, dentist…even more than laser hair removal. And keyword research took forEVER. But then I discovered how to find golden keywords AND use them as my source for creating blog posts for topics that people actually want to know more about, quickly. And – more importantly – how to get my content...

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Simple SEO For Websites With No Visitors, No Money, and No Clue

Time to Read: About 8 minutes Imagine having loads of people who need and want your products or services coming to YOU. That’s every online business owner’s wet dream, right? Only problem is, according to Technorati, over 2.5 million blog posts are published every day. To make matters worse, the top 5 links on Google page 1 get 67% of the clicks. You want content that ranks highly in Google search results and attracts clicks and shares from potential clients and customers. But how do you actually accomplish it with that kind of mind-blowing competition, especially if you’ve got no traffic, no money, and no idea where to start? The answer is by optimizing your content so that it gets served up to the...

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How To Create A Killer About Me Page That Converts

Time to Read: About 7 minutes UGH, About Me pages, riiiiight? They’re the worst. They’re boring… They’re dry… They’re long… They talk about stuff that isn’t relevant (hello, overshare)… …AND… They’re one of the most-visited pages on your website (insert record-scratch here). So if your About Me page is that important, why do so many online business owners get them so wrong? In this post, I’ll show you how to write a killer About Me page that makes you stand out, and makes people take action.   Why your About Me page matters Your About Me page… …is where you tell people about your products and services. …is where you share your own (relevant) personal journey and unique selling...

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The Ultimate Guide To Writing Blockbuster Blog Posts

Reading time: 9 minutes I have a confession to make: I actually hate writing content (well…maybe “hate” is a little strong…). Even with roots in copywriting, blogging has never been something I’ve *truly* enjoyed. I’ve always found it to be a time-consuming, “business building” thing I had to do. Only problem is, it actually WASN’T building my business. Or doing anything, for that matter, other than taking up precious time. Here’s the thing: Writing content is a pain, especially if it’s something you don’t enjoy. And, since buyers use content to help make purchase decisions 67% of the time, knowing how to write a blog post and create content people love is an essential part of doing business...

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How to Write A Sales Page That Converts (Step-by-Step)

Table of Contents The 6 Essential Ingredients of a Sales Page How long should your sales page be? 7 Steps to Writing A Killer Sales Page That Converts First, the bad news: Most people aren’t going to buy from you (cue the violins…). In fact, 67% of buyers won’t convert…and it’s often as high as 98%. The good news is, you can claim a larger piece of that pie for yourself. If you’ve ever tried, I think you’ll agree that writing a sales page is one of the biggest headaches for online marketers. Next to getting started, knowing exactly what needs to be on your sales page can be a source of anxiety and frustrating hours in front of your computer. Not to mention they’re so loooong (do people even read...

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200+ Copywriting Formulas: The Definitive Guide to Writing Copy That Sells…Faster

200+ Copywriting Formulas: The Definitive Guide to Writing Copy That Sells…Faster Ever stared at a blank page and wondered how the hell to get started, fingers trembling (and maybe the slightest trickle of sweat down your back)? Ugh…the worst, right?! Face it: It’d be pretty sweet to be able to drop a few words into the hopper, hit enter and have your entire sales page, web page or blog post generated for you (amIright?). No staring, sweating or swearing…or worrying that you’d done it all wrong. One can dream… The good news is, there are still ways to make the writing you do easier and faster (and better). And that’s with copywriting formulas. (I’ve written about formulas before...

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