200+ Copywriting Formulas: The Definitive Guide to Writing Copy That Sells…Faster

200+ Copywriting Formulas: The Definitive Guide to Writing Copy That Sells…Faster Ever stared at a blank page and wondered how the hell to get started, fingers trembling (and maybe the slightest trickle of sweat down your back)? Ugh…the worst, right?! Face it: It’d be pretty sweet to be able to drop a few words into the hopper, hit enter and have your entire sales page, web page or blog post generated for you (amIright?). No staring, sweating or swearing…or worrying that you’d done it all wrong. One can dream… The good news is, there are still ways to make the writing you do easier and faster (and better). And that’s with copywriting formulas. (I’ve written about formulas before...

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Write Better Copy Instantly: 5 Easy Changes That Get Results

Write Better Copy Instantly: 5 Easy Changes That Get Results Many people don’t understand how to write copy, or how fundamental copywriting is to marketing your business and revenue generation. To make matters worse, there’s a ton of misinformation and overall bad guidance on how to write copy, and what separates the good from the great. Look: Knowing how to write copy that’s persuasive, compelling and engaging is one of the best internet marketing methods you can use to grow your small business, from writing web pages to email marketing and more. Problem is, if you’ve been following more than one “goo-roo” online, chances are pretty good that you’ve come across conflicting information about it in...

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SWIPE THIS! 3 WAYS TO UNF*CK YOUR LANDING PAGE HEADLINE

Blog Have you ever read a landing page you just couldn’t WAIT to hand over your email address? Sadly, my inboxes (yes, plural…don’t judge) show I have, on way more than one occasion. But that’s a post for another day – I’ll disclose why I do this, and how you can steal it to help grow your biz. Stay tuned;) There’s a LOT of crap online these days, and it’s all bland, boring and blends together. You can’t tell one coach from another, or one online marketing course from another, or anything else. So when a great landing page pops onto my radar, I naturally take a peek. I mentioned in this post what the biggest mistakes are I see entrepreneurs and digital marketers make when it comes to landing page...

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Easy, Essential Tests + Tweaks for Your Landing Page

Blog Ever written a landing or squeeze page that got crappy conversions, despite a kick-ass opt-in that you poured your time and expertise into, that you just KNOW will help people? I know I have. And it’s damn disappointing. Sometimes, it’s easy to spot the holes where you’re letting people slip through. But other times, it’s more of a game of hide-and-seek – especially if you’re unsure of what or how to test. Sadly, a huge number of people who come to me for copywriting help and advice don’t test their landing pages. They simply resign themselves to crappy results, blaming it on the opt-in, when most often it’s not the freebie that’s the problem. Testing copy is essential to knowing what’s working and...

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4 Silent Launch-Killers & Why No One Bought Your Thing

Blog   Ever had a launch that failed? Like, fell flatter than boobs squished in a mammogram vice?   I think we’ve all been there at some point. You pour er’ythang you’ve got into an amazing THING you want to sell… And then hear crickets. *chirp chirp!* What did you do wrong? Why didn’t anyone buy? It might be one amazingly simple thing, or a wild and wicked combo of circumstances that killed your launch. Here are 4 areas to put under the microscope so you can learn from your mistakes and rock your next launch like WHOA.   # 1 Was your offer something people actually want? Maybe you’ve heard this one before: FIND THE GAP. This means pre-validate your idea with people before you try to sell it. Make sure it’s...

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Ultimate Launch Copy Planner

Blog If you’ve ever launched an online course, product or service, you know how critical planning is launching successfully…and for saving your sanity. But if you’re new to the whole online launch thang, lemme tell you, it can get rough. And there’s WAY more involved than you might think. (This article by Nathalie Lussier highlights some of the points most entrepreneurs don’t talk about, like the fact that great copy takes time – and a LOT of it to write.) Here’s a taste of what goes into a launch: Pre-validating your idea to make sure it’s a winner Fine-tuning your offer details Figuring out what bonuses will perfectly complement your offer Determining when you want to open the cart for sales...

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