Have you ever read a landing page you just couldn’t WAIT to hand over your email address?

Sadly, my inboxes (yes, plural…don’t judge) show I have, on way more than one occasion. But that’s a post for another day – I’ll disclose why I do this, and how you can steal it to help grow your biz. Stay tuned;)

There’s a LOT of crap online these days, and it’s all bland, boring and blends together. You can’t tell one coach from another, or one online marketing course from another, or anything else.

So when a great landing page pops onto my radar, I naturally take a peek.

I mentioned in this post what the biggest mistakes are I see entrepreneurs and digital marketers make when it comes to landing page copy, as well as what and how to test.

Most solopreneurs overlook the importance of landing pages. They don’t spend enough time writing them – they think dropping a few bullets and a half-assed headline in a template will do the trick…

But they’re dead wrong.

Your landing page is where you:

  • Convey value
  • Earn trust
  • Convert visitors into leads

That last point? Is the most important one of all, ‘cause it grows your email list.

If you don’t have anyone on your list, you don’t have anyone to sell to.

What you’re going to solve today is your lame headline. And (lucky for you) I’ve doled out a few proven and tested frameworks and formulas you can take and tweak to your heart’s desire.

You may already be thinking, “Yeah yeah, I already know how to write headlines”. But here’s the thing: Landing page headlines are different from blog post titles, email subject lines and sales pages. Yes, their job is to pique curiosity and grab attention, but that’s where the similarities end.

I can’t stress enough how critical your landing page headline is…and brainstorming at least 10 different ones.

That sounds like a lot, doesn’t it?

Let’s put things into context:

Time brainstorming and writing 10 headlines = 30 minutes

A winning headline = 40% or higher conversion rate (which can mean hundreds or even thousands added to your list)

The bigger the list of qualified leads = more sales

Suddenly, spending 30 minutes writing out headlines doesn’t seem like such a big deal, does it?

Priorities, friend. Priorities.

But notice above I said qualified leads? That’s the clincher – not every lead is created equal.

If you’ve got a list full of people who only want your free stuff, you’ll have a giant list but stay flat broke.

Your headline is where you draw your line in the sand.

So let’s get into it.


The WWH Headline Method

This simple formula can be used to write landing page headlines that do what they’re supposed to, every time.


WWH = What + When + How

Here’s how it works:

  1. Tell the reader what you’re promising. What pain are you alleviating or problem are you solving?
  2. Tell them when it will be solved. Give them an almost unbelievable timeframe.
  3. Tell them how they’ll get results.

For example, Grow your list by 100 in the next 3 days using ONE simple strategy

(The WHAT: Growing list by 100, the WHEN: in 3 days, the HOW: by doing one thing)


The “How To/Even If” Headline

How-to headlines are arguably boring but wildly effective. People always want to know how to do things. You’re simply telling the reader you’ll show them how to do something ‘painful’ even if they don’t think they can.

For example: How To Write Copy That Gets Anyone To Buy (Even If You’re Not a Writer, Hate Writing, Or Don’t Know Where to Start)


“My Weird, Fantastic Solution” Headline

I debated added this one because I personally think it’s scammy, not focused on the reader, and we all know that just because something worked for one person, it doesn’t mean it’ll work for us. Yet I can’t ignore the strange fact that this one converts (our brains are SO weird!).

Example: My Weird 3-Step Strategy For Getting Highly Paid To Do Work You Love In 12 Weeks Or Less!


BONUS! “Why X is the New Y” Headline

Look closely. This is actually a “how-to” headline in disguise:

Example: Why Video is the New “Relevancy Hacking” And How You Can Use it To Ignite Your Profits

There you go – 3 4 proven landing page headline frameworks you can use for your own business so you can stop settling for crappy conversions.

And don’t forget to TEST – if one doesn’t work, try another one from your list until you find the winner. I’d love to hear which one of these worked best for you!

Want personal, one-on-one help to UNF*CK your copy? Grab a Copy 911 session now (they start at just $97), and let’s get started!




Pin It on Pinterest

Share This