In the last episode, I shared how to write the best attention-grabbing headlines, and why it’s worth the time and effort to to the extra mile (which almost NO ONE does) to make sure yours is as good as it can be.
This week, we’re tackling another element of your sales page that gets almost NO LOVE at all (I’ll tell you what it is in just a sec).
Truth is, so little attention is paid to this section of sales pages, I’ve dubbed it the “Crazy Cat Lady” of the sales page, because it seems that no one wants to spend time with it.
Which means they just hammer out a few things (or worse: COPY and paste) and call it a day…easily making their sales page – and its results – unremarkable.
If there’s one thing I know, it’s that with today’s whip-short attention spans, as an online business owner you’ve gotta know how to do TWO things:
- Write an amazing headline, and
- Write magnetic bullets that grab – and keep – attention
Correctly written bullet points push your reader’s curiosity and desire buttons, and reinforce all the other persuasive copy on the page.
The bullets on your sales page should continue the journey of the reader from browser to buyer, nudging them closer to the buy button.
But if your bullets are “meh…” like 99.9% of the sales pages online today, then it’s #nosoupforyou.
Which is why I’ve dedicated this episode to demonstrating how to write bullet points for your sales page that magnetically hold a reader’s attention, and (most importantly) sell.
In this show, I’m breaking down:
✔️ The biggest mistakes most people make (even copywriters) when writing bullets
✔️ 5 types of bullets every sales page should have
✔️ How to make even the most boring topic magical with magnetic bullets
If you’ve ever found yourself copying and pasting bullets, and wondered if there’s a way to make ‘em more drool-worthy…
…Or exactly HOW to write magnetic bullets that sell…
…then watch this episode of the #UnstoppableBiz Show now.
Over to you…
Tell me in the comments what trips you up the most when it comes to writing bullets for your sales page.
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