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SEDUCTIVE MARKETING TIPS, ADVICE & BIZ WISDOM…

Shatter Your Stupid To-Do List (Do THIS Instead)

Let’s face it: The life of an entrepreneur includes wrangling a ton of tasks. And, it’s a LOT like herding cats with ADHD…too many things moving in too many different directions. If you’re anything like most entrepreneurs (myself included), your to-do list has anywhere from 10 – 30 items on it for any given week. Sometimes even more. And often, the list grows as the week progresses. If there’s one thing I’m guilty of, it’s being over-enthusiastic about my to-do’s, and severely under-estimating how long they’ll take me to complete. Which means, by the end of the week, I’ve barely checked off a handful. As entrepreneurs and solo-professionals, our time is limited. Even when we’ve got a small team,...

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How To Create a Bonus Package That Sells

Launching an online course is no mean feat. There’s a ton that goes into creating your course content, as well as promoting and planning your launch. Your bonus package is no exception. In fact, almost as much thought should be put into your bonus package as the course itself. But so often the bonus packages we see are weak and impotent…almost like an afterthought. The bonuses you choose to offer will either help sell your course…or keep people on the fence. Which means… via GIPHY Often, it’s the bonuses people are actually buying, and NOT the course itself (I know I’ve bought at least one course just to get my paws on the bonus items!). Bonuses are an important ingredient of every successful...

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How does content marketing help for keyword ranking?

Quora (a fantastic source of blog topics) asked: How does content marketing help for keyword ranking? Here’s my answer. Content marketing and SEO really go hand in hand. You can “do” SEO for your website, but if your content isn’t engaging or useful, then no one will stick around, which search engines don’t like. On the flipside, if your content isn’t optimized for keywords, search engines will never see it…and neither will anyone else. Here’s a quickie on how content helps keyword – or, perhaps more accurately – search term ranking. If you’ve been around the online space for awhile, then you’ve probably heard that you should use your keywords in your content’s title, meta data, H2...

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How to Find Blog Topics In Less Than 15 Minutes [20 Sources]

Okay, so you’ve got your online biz and you know you need a blog. And so far, you’ve been doing pretty well publishing content. But today? You’ve got no idea what to write. The muse has gone AWOL, leaving a trail of dry, dusty letters in her wake that you can’t seem to put together… …your brain’s not working, and… …you sit staring at that damn blank page and flashing cursor (that’s totally mocking you right now). You. Are. S-T-U-C-K. So what’s a smart online biz owner like you to do when you’ve gotta get a blog post published, pronto? That’s what I’m sharing with you here today. Because – NEWSFLASH – content creators and...

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6 Best Free SEO Tools 2018 (for Beginners)

When you’re just starting out, the number one question I see people asking (including myself) is: “How can I optimize my website for free?” In this post I’ll share 6 of the best FREE tools I’m currently using and highly recommend for everyone who’s new to SEO (as of the writing of this post). When you’re just starting out with SEO and content marketing, it’s vital to start getting results without forking out a ton of dough for fancy tools. ‘Cause while those tools are amazing and save loads of time, they also eat up a tiny or non-existent budget quickly with subscriptions priced anywhere from $49 to over $100 a MONTH. When it comes to getting traffic to your content, there are no shortcuts. You absolutely...

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How to Track and Manage Your Content Marketing With Trello

Why use Trello for content management? Because content marketing may be great for business… …but it sucks to keep track of. After all, it can get a little overwhelming when you’re creating epic content with everything that needs to be done. In this post I’m going to show you how to get started with your own content management process using Trello. As organized as I like to believe I am, I’ll admit that I’m terrible sometimes at tracking and organizing things. Content management fell into that category. No matter how I tried to organize it on a spreadsheet or track it, I always found myself going back and manually auditing posts for links, videos, images, and so on. But then...

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