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SEDUCTIVE MARKETING TIPS, ADVICE & BIZ WISDOM…

5 Great Reasons Why Your Sales Funnel Isn’t Working (And How To Fix It)

If you’ve been head-desking your way through trying to get your sales funnel to actually, y’know, SELL, then stay with me. Because if your sales funnel isn’t working, chances are good that you’re making at least one of the mistakes I’m breaking down here. via GIPHY As someone who dissects copy and sales funnels every day, ALL day, and has reviewed hundreds of pages of copy, there are common faux pas I see people make all the time with their funnel. In just a sec, I’m going to dish on exactly what those are, and what you can do to fix ‘em now, and avoid making the same mistakes again. But first… What the hell IS a Sales Funnel, anyway? If you’ve been around the online biz space for any length of time,...

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The Beebs, Spice Girls and Zeppelin Guide To Tribe-Building

What do Justin Bieber, The Spice Girls and Led Zeppelin have in common? They know EXACTLY who they exist for and don’t give a flying frog’s fine ass hair about the people who don’t like their music. Today’s lesson is brought to you by the music industry and musicians everywhere. Because they’ve got it going ON when it comes to knowing who they serve… …And who they DON’T. Each musician embraces their unique style. I mean, where would music be today if these artists stuck with the stuffy “rules” of a stodgy old model hell-bent on stifling “the devils’ work” and never embraced their “Me-ness” wholeheartedly: – 2Cellos...

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6 Stupid Ecommerce Startup Mistakes Most Business Owners Make (Are You?)

Ecommerce is the poster child of today’s online business. With high-profit promises and a wildly low barrier to entry, it’s no wonder ecommerce is considered one of the best online business to start. After all, almost anyone, anywhere – from your 11-year-old son to your 72-year-old grandmother – can quickly and easily set up a Shopify store and have a business up and running in about a day. Often, in as little as a few hours. Unfortunately, most eComm startups vanish almost as quickly as they got started, because NO ONE has given them the cold, hard lowdown on what it takes to be successful at it. The “goo-roos” and experts all loooove talking about their numbers – how many sales they made...

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Shatter Your Stupid To-Do List (Do THIS Instead)

Let’s face it: The life of an entrepreneur includes wrangling a ton of tasks. And, it’s a LOT like herding cats with ADHD…too many things moving in too many different directions. If you’re anything like most entrepreneurs (myself included), your to-do list has anywhere from 10 – 30 items on it for any given week. Sometimes even more. And often, the list grows as the week progresses. If there’s one thing I’m guilty of, it’s being over-enthusiastic about my to-do’s, and severely under-estimating how long they’ll take me to complete. Which means, by the end of the week, I’ve barely checked off a handful. As entrepreneurs and solo-professionals, our time is limited. Even when we’ve got a small team,...

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How To Create a Bonus Package That Sells

Launching an online course is no mean feat. There’s a ton that goes into creating your course content, as well as promoting and planning your launch. Your bonus package is no exception. In fact, almost as much thought should be put into your bonus package as the course itself. But so often the bonus packages we see are weak and impotent…almost like an afterthought. The bonuses you choose to offer will either help sell your course…or keep people on the fence. Which means… via GIPHY Often, it’s the bonuses people are actually buying, and NOT the course itself (I know I’ve bought at least one course just to get my paws on the bonus items!). Bonuses are an important ingredient of every successful...

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How does content marketing help for keyword ranking?

Quora (a fantastic source of blog topics) asked: How does content marketing help for keyword ranking? Here’s my answer. Content marketing and SEO really go hand in hand. You can “do” SEO for your website, but if your content isn’t engaging or useful, then no one will stick around, which search engines don’t like. On the flipside, if your content isn’t optimized for keywords, search engines will never see it…and neither will anyone else. Here’s a quickie on how content helps keyword – or, perhaps more accurately – search term ranking. If you’ve been around the online space for awhile, then you’ve probably heard that you should use your keywords in your content’s title, meta data, H2...

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