CRAZY…SEXY…PROFITABLE

It’s what your digital course deserves to be!
 
Click to access this FREE download to discover the 3 dead-simple questions that build profitable digital course sales pages, so you can turn more browsers into buyers, and finally make the impact (and income) you’re hard-cravin’.
 

SEDUCTIVE MARKETING TIPS, ADVICE & BIZ WISDOM…

Ep #14: How To Design A Sales Page (My FAVE Tools!)

Mom was right: First impressions COUNT. Especially when it comes to your digital course sales page. When I perform a Quickie Sales Page Audit, one of the biggest challenges most clients who DIY their sales page need to overcome is design. And I tooootally get it. I’m a copywriter, not a designer. Which means, in the early days, my sales pages usually wound up looking like a… via GIPHY But when it comes to your digital course sales page, having design that screams DIY is no bueno. Because the design and layout of your page is a bigger deal than most people realize, and directly affects whether someone clicks the buy button…or not. In this episode of the #UnstoppableBiz Show, I’m sharing: ✔️ My...

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Ep #13: Boost Results With Your ICA’s “Secret Identity”

So by now, you’ve probably got an ICA, or Ideal Client Avatar (if not, do that now). And, you know that there are a few things you MUST do in order to write copy that will connect with that person: Write ONLY to your ideal client…even if what you do covers more than one Write only about ONE single idea at a time Understand what makes your ICA tick – the stuff that keeps them up at night and that they aspire to Related post: How to Write A Sales Page That Converts But what if you’ve already done all that and you’re STILL not getting seen and heard by your dream client? You need to uncover your ICA’s Secret Identity. Tap into your dream client's 'Secret Identity' to power up your copy's...

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Ep #12: 5 Reasons Most Launches Fail (& What To Do About It)

If you’ve had a launch that was less than stellar, or you’re sick and tired of pouring a ton of time, money and tears (not to mention a bottle or two of Grey Goose) into launching digital products to the sound of crickets, then pay special attention to the tips covered here…’cuz chances are, if your launch sucked, one of these 5 things came into play. Okay, so first things first: If you had a shitty launch, you’re NOT alone. Most of us make mistakes along the launch road that cause it to fall flat. (The good news is, once you know, it’s easy to turn things around!) Launching a new digital course takes a LOT of work, writing copy and strategic planning. But too often I see smart entrepreneurs launch their...

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Ep #11 Create a Digital Course Bonus Package That Sells

When it comes to online courses, it’s often the BONUSES that tip the scale in your favor and get people to click the buy button. On the flipside, a shitty bonus package can easily make people run far, far away. Bonuses are an important ingredient of every successful online course launch. Here’s why. The RIGHT bonuses… Increase your course’s perceived value Permit covering other topics that are relevant to the course…but not quite a perfect fit to be included in the content itself Get people off the fence and inspire action (like fast-action or deadline-driven bonuses) Help move people through the course → Marie Forleo, Amy Porterfield and other course creators do this seamlessly by “unlocking” certain...

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Ep #10 Your Online Course: Should You Offer Refunds?

It takes a TON of time and commitment to create a high-quality online course. Sadly, there’s no way around it…inevitably someone who buys your course won’t be happy with it. If whether you should offer a money-back guarantee has been on your mind, then you’ll love this week’s episode where I help you navigate the pros and cons of refunds… …and finally make a decision one way or the other. Because there’s a debate raging in the online course world about whether you should offer refunds or money-back guarantees. Some fall solidly into the YES group, standing behind the argument that it reduces the amount of risk on the purchasers part, helping boost course sales. Others are on the other side of that...

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Ep #9: When Less Copy = More Results

So you’re funnel hacking your digital course’s sales page, inspired by the one your latest online #girlcrush has published… And you get to the part where the meat of the course is being presented… …and it’s long. Like…LONG, long (long). And you find yourself scrolling…scrolling…scrolling…and wondering when the hell they’ll get to the point and present the BUY button for Pete’s sake. The sales page is beautiful. It’s perfect, and you want to model it soooo bad you can practically taste the sales rolling in. But the length? Hmm…does it really need to be that wordy? Did the writer really need to include every tidbit about the course inclusions and...

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