So by now, you’ve probably got an ICA, or Ideal Client Avatar (if not, do that now).
And, you know that there are a few things you MUST do in order to write copy that will connect with that person:
- Write ONLY to your ideal client…even if what you do covers more than one
- Write only about ONE single idea at a time
- Understand what makes your ICA tick – the stuff that keeps them up at night and that they aspire to
Related post: How to Write A Sales Page That Converts
But what if you’ve already done all that and you’re STILL not getting seen and heard by your dream client?
You need to uncover your ICA’s Secret Identity.Tap into your dream client's 'Secret Identity' to power up your copy's connection.Click To Tweet
In this episode of the #UnstoppableBiz Show, I’m breaking down:
✔️ Two value-packed places to unearth your ICA’s secret identity – no decoder ring needed
✔️ Where to leverage your dream client’s Secret Identity
✔️ What to tap into if you want your dream client to take action
If you’ve ever craved better results from your ads, sales page or launch emails and wondered what the secret sauce is to connecting with your reader and amplifying your message, then watch this video now.
Over to you…
Tell me in the comments what trips you up MOST about tapping into your dream client’s “Secret Identity”?
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