Okay, so you’ve got your online biz and you know you need a blog.
And so far, you’ve been doing pretty well publishing content.
You’ve got no idea what to write.
The muse has gone AWOL, leaving a trail of dry, dusty letters in her wake that you can’t seem to put together…
…your brain’s not working, and…
…you sit staring at that damn blank page and flashing cursor (that’s totally mocking you right now).
You. Are. S-T-U-C-K.
So what’s a smart online biz owner like you to do when you’ve gotta get a blog post published, pronto?
That’s what I’m sharing with you here today.
Because – NEWSFLASH – content creators and marketers (that’s you, btw) don’t sit around waiting for inspiration to strike or the right idea.
They go out and find ’em.
But believe me, I totally get it when you need to get something – anything – written, and the well is dry.
Which is why I’ve pulled together 20 genius ways to find blog topics supa-fast.
Even if you’re totally stuck and have NO IDEA what to write.
💪 Pro tip: Open up a spreadsheet so you can document and keep track of your topic ideas for future reference (create an “Idea Vault” – grab your template in my free resource library here).
1.Your products and services
Your first stop should be your own products and services. What are some of the questions people may have about using your product(s) or what you have to offer?
2. Case studies
Feature a case study of your own (eg. What we learned from…), or a client’s (eg. How XYZ grew their email list by…). Added bonus of this type of post: builds your credibility and showcases your expertise.
3.Your most popular content
Refresh your top posts by adding new insights, or present new ideas related to the topic. Use Google Search Console to find your most popular posts.
4. Your competitor’s content
Take what’s working well for your competitors and improve on it.
5. Speak to your reader’s deepest desires, or solve their biggest pain
What questions are your ideal clients asking in forums? What are they talking about in Facebook groups? What can you see that they need help with?
People aren’t usually shy about what they’re struggling with – you just need to find where they’re hanging out and lurk.
💪 Pro tip: Copy what people are saying verbatim, and then use it word-for-word in your post. Not only will it make your writing more engaging, it may also help your SEO.
6. Concrete ideas/current headlines
Is there a recent study you can talk about? Startling statistic? Earth-shattering change to the Facebook algorithm that’s gonna turn the world as we know it upside down? Make sure it’s relevant to your readers and tie it in with what you do.
If you’ve never heard of Quora before, it’s a website where anyone can post a question and get answers from experts ranging from helpful biz owners like me to the Prime Minister of Canada, Justin Trudeau.
It’s also a gold mine for researching what your target audience wants to know more about.
Search through the questions and comments, and even provide your own 2 cents if you’re so inclined.
I’ve never personally participated in Reddit , but I loooove using it for research. Similar to Quora , you can sift through questions asked and comments provided for virtually any niche or topic of interest. Make sure you also search “sub-reddits“, since they’re more narrow and specialized.
9. Google search
I’m stepping out here and saying that 99.5% of people overlook this amazing tool that they use every day when it comes to researching popular topics of interest and/or keywords in their niche.
Take any topic and plug it into Google search bar. Pay attention to Google’s autofill suggestions, the related search terms at the bottom of search engine results pages, and the “People also ask” section.
10. Google Keyword Planner Tool
Another wildly helpful and free tool from The Googles is their Keyword Planner Tool, where you can find the most popular search terms and keywords for any given topic, along with monthly search volumes.
11. Google Trends
Google Trends (yep, it’s free too) does exactly what it says: provides info and intel on trending topics and those that are on the increase.
Use hashtags and advanced search to uncover relevant conversations and topics related to what your readers have an interest in.
13. Blog Comments (other people’s, not yours)
Your readers will have certain blogs or personalities they follow religiously. Take a peek at what they’re saying in the comments.
14. Most popular content (BuzzSumo)
15. Repurpose non-written contentlink
Have a podcast? Regular YouTuber? Transcribe ‘em and publish as blog content (don’t forget to optimize for search engine traffic).
Same goes for infographics (in fact, this blog post actually started out as an infographic).
A slightly weird, quirky website you can leverage that spills every who, what, where, when, why and how of almost any topic or niche.
17. Expert interviews
Interview an influencer or known expert in your field. This can be done face-to-face (in which case get it transcribed so you’ve got video/podcast material AND a blog post), or via email.
18. Review posts
Write a detailed review about a product (or products) you’ve recently tried or love.
Get answers to a handful of questions from several experts in your niche and publish all the answers you get back.
💪 Pro tip:Pose exactly the same questions to each expert. Keep the number small so the chances are better they’ll respond.
20. Aggregated posts
Gather a ginormous list of resources to share all in one post (eg. this post on 200+ copywriting formulas , or 101 Best Easy Camping Meals, 15 SEO Tools You Should Be Using, etc.)
Over to you…
Of course, you’re not going to want to use ALL 20 of these ideas if you’re crunched for time.
So here’s a simple, 3-step action plan:
1.Open up a spreadsheet if you haven’t done so already. Pick a couple of sources from the list above. Then…
2. Set a timer for 15 minutes and see how many blog topics you can come up with.
3. When time’s up, review your list and remove any irrelevant or low-interest ideas.
Repeat this process regularly and you’ll never be without material.
Let me know in the comments how many amazing ideas you came up with!
And don’t forget to download the handy infographic I made – super helpful in case of content emergenices 😎